Marketing Lingo Changes Daily. We Can Help!
Do you find yourself confused by the lingo used in marketing and graphic design? Are you overwhelmed by choices to be made regarding paper or color? Do you wish sometimes that a magic fairy would be there to answer your questions? Sure, there’s Google…but we like to keep things in one place.
We’d like to introduce our Marketing and Graphic Design Resources page! Find answers to some of the things you may be wondering about. Can’t find what you’re looking for? Please feel free to ask, and we’ll find you an answer. We will add more answers and information as we come across it.
When should a company consider rebranding itself?
Company rebranding is not something many businesses owners want to do. A company’s brand is one of its most valuable assets. The brand you hone during the years is your identity, what makes you stand out from your peer businesses. Why change that? After all, the...
5 Mistakes to Avoid When Marketing at Trade Shows
Look at me! Marketing is an effort to connect with people seeking your services or products. But at a trade show, it’s at the ground level — literally. That’s why trade show marketing is a specialty of its’ own and requires a lot of planning. Business owners new to...
Healthcare Marketing for Your Small Practice in a World of Conglomerates
Your small healthcare business aims to help people in need, and its focus is on providing high-quality care. But it’s still a business. In today’s complex healthcare environment, staying in business is a challenge — especially when competing with large healthcare...
The Missing Half of Your Business Marketing is Causing Lost Revenue
You can lead a horse to water, but you can’t make him drink. ~Old English Proverb Business marketing not working for your company or organization? You might be missing a critical piece called Lead Conversion. Most of the time, the goal of marketing is to get more...
Is Facebook Advertising Right for My Business?
More business owners are asking about Facebook advertising. This new platform for transmitting your message is exciting and has many advantages. If you’re considering advertising on Facebook, here is what you need to know. There’s room for you. Only 6 percent of...
Is Facebook Advertising Worth It? This Medical Practice Thinks So.
The Triangle Vein Clinic of Cary, North Carolina, like most medical practices, wanted to see new client growth for a reasonable price. Feeling a bit curious but overwhelmed by social media marketing, they turned to Davis Graphic Design. In less than 6 months, through...
Strategies for Making Your Business Blog Happen
Creating and managing a successful business blog can be daunting. Deciding which content should be part of your marketing strategy is easy. The hard part is when you have to figure out who will create that content, how often, and Oh-right! — what am I going to write...
Using automation to boost your small business’s productivity.
Small business owners take on a ton of different responsibilities, so anything you can get done automatically is going to boost your productivity. Small business technology has come a long way. Here are four tasks you can automate to free up more of your time. Social...
The ABC’s of Print Color: CMYK -vs- Pantone Match
Choosing the right color system for printed materials makes all the difference in appearance. Because computers use HTML colors or style sheets, they cannot be used to accurately match colors for printing. Instead, either CMYK or Pantone colors are optimum for bright,...
3 Unbreakable Rules for Business Planning
In the world of marketing and strategic business planning, these tried and true rules are easy to comprehend but difficult to follow. Resist the urge to overcomplicate. We humans are complicated. Especially when we work in groups. Everyone likes to focus on the...
A Guide to Branding Your Business Online
When we think of marketing we tend to default to television commercials, newspaper ads, billboards, and more of the traditional advertising approaches. These things are merely outputs of the larger marketing plan that a company has outlined for itself. Every effective...
Consistency, simplicity key for company logos
(Run in the Business section of the News & Observer - "Ask the Experts" column on June 17, 2014) A logo can convey the right message to customers and make them recognize a business in a flash – if it’s well designed. Creating a logo that’s sharp and simple and...
Church-based nonprofit WINGS sings glory of new Web site
RALEIGH, N.C. (July 11, 2013) - There is an amazing group of ladies in southern Wake County, NC whom toll day and night to bring children's consignment clothing, toys and accessories into public hands. What makes this group special though is that all proceeds from...