Company rebranding is not something many businesses owners want to do. A company’s brand is one of its most valuable assets. The brand you hone during the years is your identity, what makes you stand out from your peer businesses. … Continued
Look at me! Marketing is an effort to connect with people seeking your services or products. But at a trade show, it’s at the ground level — literally. That’s why trade show marketing is a specialty of its’ own and … Continued
Your small healthcare business aims to help people in need, and its focus is on providing high-quality care. But it’s still a business. In today’s complex healthcare environment, staying in business is a challenge — especially when competing with large … Continued
You can lead a horse to water, but you can’t make him drink. ~Old English Proverb Business marketing not working for your company or organization? You might be missing a critical piece called Lead Conversion. Most of the time, the … Continued
More business owners are asking about Facebook advertising. This new platform for transmitting your message is exciting and has many advantages. If you’re considering advertising on Facebook, here is what you need to know. There’s room for you. Only 6 … Continued
Creating and managing a successful business blog can be daunting. Deciding which content should be part of your marketing strategy is easy. The hard part is when you have to figure out who will create that content, how often, and … Continued
Small business owners take on a ton of different responsibilities, so anything you can get done automatically is going to boost your productivity. Small business technology has come a long way. Here are four ways you can use automation to … Continued
Choosing the right color system for printed materials makes all the difference in appearance. Because computers use HTML colors or style sheets, they cannot be used to accurately match colors for printing. Instead, either CMYK or Pantone colors are optimum … Continued
(Run in the Business section of the News & Observer – “Ask the Experts” column on June 17, 2014) A logo can convey the right message to customers and make them recognize a business in a flash – if it’s … Continued