In the world of marketing and strategic business planning, these tried and true rules are easy to comprehend but difficult to follow.
- Violently resist the urge to overcomplicate. We humans are complicated. Especially when we work in groups. Everyone likes to focus on the optimal solution, often without paying attention to considerations like budget, timeframes and resources. Next time you are in a group planning session, try to be the voice of reason bringing things back to “simple.” Getting something simple done is infinitely more successful than the swirl that almost always develops from over complication.
- Good. Cheap. Fast. You can only choose two. Always. This is the almighty rule of the Project Management Triangle. Teams, management, individuals – we always want all three. Rest assured it is not possible. You will always have to sacrifice one leg of this triangle in order to get the other two. Choose wisely to meet your business objectives. Know what you are sacrificing and the strategic reasons you are doing so.
- Hope is not a strategy in business planning. If you have a nagging feeling about a gap in your business plan or strategy, don’t “hope” it will work itself out. Keep working on that issue until you have a real solution. Bring in outside resources. Assemble a task force. Focus the team on the tough issue. Get creative, get scrappy. But, don’t ignore it, or it will become the top item on your “lessons learned” list.
[Borrowed from Trisha Reperowitz at FunctionFox.com]