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When should a company consider rebranding itself?

When should a company consider rebranding itself?

by Colleen Davis | Apr 17, 2017 | marketing tidbits

Company rebranding is not something many businesses owners want to do. A company’s brand is one of its most valuable assets. The brand you hone during the years is your identity, what makes you stand out from your peer businesses. Why change that? After all, the...
Healthcare Marketing for Your Small Practice in a World of Conglomerates

Healthcare Marketing for Your Small Practice in a World of Conglomerates

by Colleen Davis | Nov 21, 2016 | marketing tidbits

Your small healthcare business aims to help people in need, and its focus is on providing high-quality care. But it’s still a business. In today’s complex healthcare environment, staying in business is a challenge — especially when competing with large healthcare...
The Missing Half of Your Business Marketing is Causing Lost Revenue

The Missing Half of Your Business Marketing is Causing Lost Revenue

by Colleen Davis | Nov 9, 2016 | marketing tidbits

You can lead a horse to water, but you can’t make him drink. ~Old English Proverb Business marketing not working for your company or organization? You might be missing a critical piece called Lead Conversion. Most of the time, the goal of marketing is to get more...
Is Facebook Advertising Right for My Business?

Is Facebook Advertising Right for My Business?

by Colleen Davis | Sep 7, 2016 | marketing tidbits, social media, Uncategorized

More business owners are asking about Facebook advertising. This new platform for transmitting your message is exciting and has many advantages. If you’re considering advertising on Facebook, here is what you need to know. There’s room for you. Only 6 percent of...
Strategies for Making Your Business Blog Happen

Strategies for Making Your Business Blog Happen

by Colleen Davis | Jul 26, 2016 | marketing tidbits, Web

Creating and managing a successful business blog can be daunting. Deciding which content should be part of your marketing strategy is easy. The hard part is when you have to figure out who will create that content, how often, and Oh-right! — what am I going to write...
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Recent Posts

  • When should a company consider rebranding itself?
  • 5 Mistakes to Avoid When Marketing at Trade Shows
  • Healthcare Marketing for Your Small Practice in a World of Conglomerates
  • The Missing Half of Your Business Marketing is Causing Lost Revenue
  • Is Facebook Advertising Right for My Business?

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