by Colleen Davis | Apr 17, 2017 | marketing tidbits
Company rebranding is not something many businesses owners want to do. A company’s brand is one of its most valuable assets. The brand you hone during the years is your identity, what makes you stand out from your peer businesses. Why change that? After all, the...
by Colleen Davis | Nov 21, 2016 | marketing tidbits
Your small healthcare business aims to help people in need, and its focus is on providing high-quality care. But it’s still a business. In today’s complex healthcare environment, staying in business is a challenge — especially when competing with large healthcare...
by Colleen Davis | Jun 17, 2014 | marketing tidbits
(Run in the Business section of the News & Observer – “Ask the Experts” column on June 17, 2014) A logo can convey the right message to customers and make them recognize a business in a flash – if it’s well designed. Creating a logo that’s sharp...
