by Colleen Davis | Apr 17, 2017 | marketing tidbits
Company rebranding is not something many businesses owners want to do. A company’s brand is one of its most valuable assets. The brand you hone during the years is your identity, what makes you stand out from your peer businesses. Why change that? After all, the...
by Colleen Davis | Jun 30, 2014 | marketing tidbits
When we think of marketing we tend to default to television commercials, newspaper ads, billboards, and more of the traditional advertising approaches. These things are merely outputs of the larger marketing plan that a company has outlined for itself. Every effective...
by Colleen Davis | Jun 17, 2014 | marketing tidbits
(Run in the Business section of the News & Observer – “Ask the Experts” column on June 17, 2014) A logo can convey the right message to customers and make them recognize a business in a flash – if it’s well designed. Creating a logo that’s sharp...
by Colleen Davis | Jul 11, 2013 | Web
RALEIGH, N.C. (July 11, 2013) – There is an amazing group of ladies in southern Wake County, NC whom toll day and night to bring children’s consignment clothing, toys and accessories into public hands. What makes this group special though is that all...
