Creating a website for your business is a big project, and when it’s finally done you think, “Whew! That’s over.”
And then your marketing team says it’s time to redo the site. No, they are not just trying to get more money out of you. If your company website is more than a few years old, you very likely need to make some changes so that the site is responsive. The reason: that acronym you keep hearing about, SEO, or search engine optimization.
What is a responsive website?
A responsive website or responsive web design means that the site will appear well on mobile devices, such as phones and tablets. The design will move things around so they are easier to see on a smaller screen and use on a touchscreen. One cool thing about responsive design: it’s made to work on any size screen, whether it’s a smaller desktop computer monitor, a five-year-old phone, or the newest iPad.
But I already have a mobile version of my website.
Your company may have been on top of things years ago and created a mobile version of your website. When you look at that site on a phone, the URL often has an “m” in front of it. Technically, this is a completely different website created just for mobile devices. When someone types in your URL or lands on your page while using a mobile device, they are redirected to the mobile version. The problem is that it is a separate website, which means it ranks separately on Google. (That also means you’re updating two websites all the time.)
So what does that mean for my company’s SEO?
Google, the main search engine people use, is changing its rules (again). Right now, they are pushing for sites to be responsive. Sites that are responsive are going to naturally rank higher than those that aren’t, or those that have a separate mobile site. Google goes where the people are, and mobile digital media time in the U.S. is now significantly higher at 51% compared to desktop (42%).
“Google’s latest update tailors search results to the device performing the search,” explained Davis Graphic Design SEO Manager Stephen Badar. “In an effort to produce the best possible search results at all times to their end-users, Google will make sure mobile searches have quality mobile websites. As users shift their dependency from desktops to mobile devices, this makes mobile-first web development (responsive) extremely important to your web traffic.”
Does this mean I need an entirely new site?
Not necessarily. In some cases, our coding team can make changes to your site so that it is responsive. However, a lot depends on how the site was built. Give us a call if you have questions about making your site responsive.